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The
World Environment Foundation (WEF) has great pleasure
in inviting applications for the ‘Golden Peacock Eco-Innovation
Award.’
Innovation is going to be the key for business success in
the new millennium. According to Dr. Madhav Mehra, President,
World Environment Foundation, ‘Innovation’ is to
‘knowledge economy’ what ‘efficiency’
was to ‘industrial age’. He says “Wealth in
the new century is not going to be created by optimisation
but by innovation. Most of products that we use today have
already reached a stage of maturity and 90% of these will
disappear in the first 10 years of the 21st Century. Our cars,
houses, clothes, TVs, Computers, phones and even food are
going to be changed in ways we cannot even imagine today.
All this is grist to innovator’s mill. Innovation will
be the key competitive differentiator in the 21st Century.”
Internet has created a Cambrian explosion of unlimited opportunity.
Innovative products / services powered by computers, microchips
and using the convergence technologies of mobile phones, e-mail
and internet will bring a revolutionary change in our life
style and in the world economy. The need is to constantly
produce innovative products and services to satisfy even the
unexpressed wishes and unarticulated needs.
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